Exploring Alternative Revenue Ideas
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Description
Exploring Alternative Revenue Ideas
Rebecca Campbell, CAE – Colorado Society of CPAs
Pamela Devine - Maryland Association of CPAs and The Business Learning Institute
The business model for CPE is changing. It’s now more important than ever to think about adding alternative revenue generating programs to your CPE line-up to position your program for success. This session will explore ideas related to certificate programs and badging, microlearning, using AI in marketing, CPExpress, ASAE ForesightWorks, sponsorships, and IBM. We will also discuss the research Maryland has done on the competencies of the Future Ready CPA. We are part of a profession that has always valued learning and it’s imperative that we help the profession retool their skillset for the unprecedented changes ahead.