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Live Webcast Replay

Pricing for Profitability: How Finance Can Save The Bottom Line

Total Credits: 2 including 2 Accounting - Technical

Average Rating:
ACPEN Industry Institute |  Accounting and Auditing |  Industry
John L. Daly
Course Levels:
2 Hours


Much has been written recently about value pricing with some authors implying that understanding your product's value is the most important and perhaps only requirement for superior profitability.  While every company should understand product value, understanding cost, competition, and capacity utilization are far more important for most organizations.


Left unchecked to "value price" products, incentive programs usually motivate sales personnel to set price at the lowest allowable number.  Finance can influence profit in a big way by getting involved in pricing.  This session will show you how.

Basic Course Information

Learning Objectives

*Understand the finance department's role in product pricing 

Major Subjects

*Develop strategy

*Understand value from the customer's perspective

*Understand your competitor's value proposition

*Manage capacity

*Understand real cost

Course Materials


John L. Daly's Profile

John L. Daly Related seminars and products: 59


John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development.  He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal.  John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer.  He is the author of "Pricing for Profitability", published by Wiley and Sons.

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Everyone involved in the pricing process as well as financial professionals who may not yet be involved in pricing.
Original Recording Date 03/08/2016
Yellow Book No
Course Developer Executive Education, Inc.
Date Added to Catalog 1/5/2016

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method Group Internet Based
Course Registration Requirements

Online Registration 

Refund/Cancellation Policy

Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer. 

Promo Video



Overall:      4.5

Total Reviews: 136


Heather H

"John Daly is a great instructor and presenter."

Elizabeth S

"Great presentation of useful information"

Stacy S - Sherwood, Arkansas

"Engaging Presentation"

Althia C

"It was relevant, informative and well presented."

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