Reality Check – Crushing the 12 Big Myths About Social and Content Marketing

Reality Check – Crushing the 12 Big Myths About Social and Content Marketing

Lindsay Martin-Bilbrey, CMP – Pathable

Information and “best practices” about social media and content marketing surround us like a Hula Hoop. But how much of it is inaccurate, misleading, or just plain wrong? A lot. So in this fast-paced, hilarious, myth-defying session you’ll get the truth, and nothing but the truth.

Attendees will attendee this session and leave with:

• An understanding of what content marketing is and isn’t and how a small to medium sized business can start actually making money using it
• Hands on experience tailored to help each participant uncover what’s nifty about their business and a better understanding of how content marketing fits into the equation
• A planning guide to help you think more proactively about your marketing, rather than reactively, a 2019 content calendar to get you started, and a list of resources to help you when you’re in need of a content bat signal.