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Live Webcast Replay

Social Media: It’s a Credibility Strategy. Not a Business Strategy.

Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
ACPEN Industry Institute |  Practice Management |  Technology
Jill Schiefelbein
Course Levels:
1 Hour
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Basic Course Information

Learning Objectives
  • Understand how being on social and not being active is harming, not helping, your business
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best

Major Subjects
  • business development
  • sales
  • marketing
  • social media
  • digital media

Course Materials


Jill Schiefelbein's Profile

Jill Schiefelbein Related seminars and products

University faculty-turned-entrepreneur, Jill is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and—with no staff or operational budget—added $1M in revenue in its first year.

Now, Jill focuses on providing custom communication training and strategies for her clients—through workshops, keynote speaking, consulting, and virtual training. She’s helped clients all over the spectrum learn dynamic communication skills: from Boomers, to Millennials, to Generation Z—from Fortune 50 companies, non-profit organizations, and even some reluctant professional athletes.

She’s a VIP contributor to Entrepreneur, and a livestream video personality. She has a syndicated YouTube channel that teaches communication skills and reaches thousands each week. She's written communication textbooks used at multiple universities, is a frequent guest on a wide range of podcasts, and has been featured in Forbes, Entrepreneur, CNET, and Time. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business from Entrepreneur Press was a #1 New Release in multiple Amazon categories.


Thu, Jan 20, 2022 - 01:00pm to 02:08pm CST
Mon, Feb 07, 2022 - 10:00am to 11:08am CST
Tue, Feb 22, 2022 - 02:00pm to 03:08pm CST
Thu, Mar 17, 2022 - 09:00am to 10:08am CDT
Tue, Mar 29, 2022 - 01:00pm to 02:08pm CDT
Sat, Apr 16, 2022 - 10:00am to 11:08am CDT
Mon, Apr 25, 2022 - 02:00pm to 03:08pm CDT
Thu, May 05, 2022 - 06:00pm to 07:08pm CDT
Mon, May 23, 2022 - 01:00pm to 02:08pm CDT
Thu, Jun 02, 2022 - 10:00am to 11:08am CDT
Mon, Jun 20, 2022 - 02:00pm to 03:08pm CDT
Wed, Jul 06, 2022 - 09:00am to 10:08am CDT
Sat, Jul 23, 2022 - 01:00pm to 02:08pm CDT
Mon, Aug 01, 2022 - 10:00am to 11:08am CDT
Wed, Aug 17, 2022 - 02:00pm to 03:08pm CDT
Tue, Sep 06, 2022 - 06:00pm to 07:08pm CDT
Fri, Sep 16, 2022 - 01:00pm to 02:08pm CDT
Sat, Oct 08, 2022 - 10:00am to 11:08am CDT
Wed, Oct 19, 2022 - 02:00pm to 03:08pm CDT
Wed, Nov 02, 2022 - 09:00am to 10:08am CDT
Mon, Nov 14, 2022 - 01:00pm to 02:08pm CST
Tue, Dec 06, 2022 - 10:00am to 11:08am CST
Thu, Dec 22, 2022 - 02:00pm to 03:08pm CST

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Anyone responsible for marketing and public image strategy (biz owners, managers, etc.)
Original Recording Date 10/17/2019
Yellow Book No
Course Developer Jill Schiefelbein
Date Added to Catalog 09/30/2019

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.

Promo Video



Overall:      4.4

Total Reviews: 28


Angie R

"Great and information course with excellent presenting. Please have more classes from Jill. "

Francina H

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